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THINK 100% BLUE AGAVE FROM JALISCO, THINK SUPER-JALISCO
ABOUT THE BLUE AGAVE
THE TREE OF MARVELS
The Blue Agave is native to Mexico and was first identified and classified in the 19th century by a German botanist F.A.C. Weber. So, scientists named the plant after him and the town of Tequila: Agave Tequilana Weber. Before, spirits were made from many of the hundreds of different agave varieties blended together during the production process, rather than from this specific sub-species. This change emulates the history of wine from the meritage wines of old to today’s usual single-varieties.
The Blue Agave is “perennial, xerophytic and succulent”. It is a water retaining plant evolved for arid terrain and it grows best in zones that are consistently hot throughout the year, with minimal rainfall. It is not in the cactus family, but it evolved to meet similar climates with thick skin and spines to keep the water in and animals out. The Blue Agave is just one of around 200 different species of agave, but many consider it to be the King of Agaves because of its unique qualities.
From an agricultural perspective, the Blue Agave grows to its best potential in red, volcanic soils with naturally high oxide, magnesium and potassium content. Just like the millions of American tourists who visit Mexico’s beaches every year, the Blue Agave also needs as much sun as possible and detests cloudy, rainy days.
The Jalisco region in Mexico fits these criteria perfectly, and so became home to first-growth blue agave plantations – the first of their kind in the world. The terroir of these plantations has, over many years, demonstrated a capacity to produce a superior and more aroma-intensive Blue Agave plant. For that reason, Super-Jalisco was born in Jalisco!
What makes the Blue Agave so different from other plants used for the production of spirits, other than its water abstinence?
Firstly, the blue agave takes from 8 to 10 years to reach maturity before it can be harvested. This long growth cycle needs many years of careful business planning. Once the Blue Agave is harvested, the plant dies. If the Blue Agave plant dies before it matures because of disease or a cold snap, then years of investment go to rot. With spirits connoisseurs sometimes
 
























































































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